Helpfulness of product reviews as a function of discrete positive and negative emotions
نویسندگان
چکیده
منابع مشابه
What Drives the Helpfulness of Online Product Reviews? From Stars to Facts and Emotions
For consumers, online product reviews have become an important source for product-related information. Furthermore, they represent a beneficial addition to online retailers’ websites. Due to the increasing amount of available product reviews, identifying the most helpful product reviews represents an important task in order to reduce information overload. Therefore, the factors influencing revi...
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This paper explores the effects of emotions embedded in a seller review on its perceived helpfulness to readers. Drawing on frameworks in literature on emotion and cognitive processing, we propose that over and above a well-known negativity bias, the impact of discrete emotions in a review will vary, and that one source of this variance is reader perceptions of reviewers’ cognitive effort. We f...
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15 صفحه اولHelpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features
Online product reviews are important determinants of consumers' purchase decision. Although prior research has articulated various benefits of online product reviews, there are few investigations into whether or not they are perceived as helpful by consumers. Product review helpfulness is conceptualized as a second-order formative construct, which is manifested by perceived source credibility, ...
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ژورنال
عنوان ژورنال: Computers in Human Behavior
سال: 2017
ISSN: 0747-5632
DOI: 10.1016/j.chb.2017.03.053